RUBYZ Ensemble — a full online store for a boutique fashion brand
The problem: a boutique ethnic-fashion brand needed a proper online store — one that could take real orders and track stock accurately, rather than relying on manual, message-by-message order-taking.
What we built: a Next.js storefront paired with a FastAPI backend and a Postgres database, with product photos on Cloudflare R2. Customers can browse by category, filter by attributes like occasion, color, and fabric, save items to a wishlist, apply coupons at checkout. The backend independently re-prices each cart and verifies before any order is written, so nothing about price or stock is ever trusted from the browser. Behind the scenes, the owner has a full dashboard to add and edit products, manage orders, run coupons, view basic sales analytics, and edit what appears on the homepage — all without needing a developer for day-to-day changes.
The result: the store is live in production and handling real customer accounts and real orders with the owner able to run the catalog and homepage herself.